Can Twitter really change history?

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24/7 Wall Street has once-again graded the Top 25 U.S. newspaper Web sites. You might not agree with the scoring, but criticism regarding ease-of-use and other consumer perspectives are instructive.

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Connecting with consumers has become increasingly complex. Yet many companies haven’t changed their sales processes to meet new needs.

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Here are some best practices for creating and maintaining very local—and hyperlocal—sales initiatives. We invite you to add your own!

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Are they crazy? Or sages? The Newport News is charging $145 for print only, $245 for print + online, and $345 for online only. Huh?

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RealEstate.com has taken a huge leap into social media with the most sophisticated offering we’ve seen from any real estate listings site.

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Claiming newspapers are dying misses the point, since they’ll survive, just in different forms. We should be focused on saving journalism

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EBay CEO John Donahoe says he expects its auction, fixed-price e-commerce and classifieds businesses to merge during the next few years. And he also said what we’ve reported for months: The company may scrap its Kijiji brand, at least in the U.S., because of that potential realignment. He made the comments in a mostly non-newsy interview with The Wall Street Journal.

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According to the recently released 2009 National Association of Realtors’ Member Profile

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A June 22 court appearance will expose some Canadian real estate practices, perhaps shaking the monopoly on listing information, but certainly putting pressure on commission rates.

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The debate shouldn’t be about whether newspapers can be saved (of course they can). It should be about whether we can save quality journalism

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Business subscribers to vFlyer.com can now have the classified ads they create posted to Kijiji, EBay’s free classifieds site.

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At exactly midnight Eastern time this Saturday, Facebook will allow its more than 200 million users to personalize the URLs for their profile. If you want facebook.com/sandiegoclassifieds, get your fingers ready on the keyboard as the race begins. 

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What does the third generation of Apple’s iPhone mean to professionals in the classified advertising business? Two features stood out for us: video and a compass. Here’s why.

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AutoTrader.com plans to add ESPN/ABC to its broadcast media advertising buy, doubling its television media exposure.

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The newspaper industry can learn a lot from the innovative “Got Milk” marketing campaign.

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When Pay Per Post first launched, it generated no end of negative publicity. The company pays bloggers to write about products. That seemed to violate the spirit of the blogosphere. But rather than wilt from the criticism, Pay Per Post re-branded itself as Izea and is now moving into new marketing territory: Twitter.

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Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium’s first downturn since 2002 when the Web was still recovering from the dot-com bust. Here’s the AP’s story.

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Interesting white paper out from the American Press Institute: It calls for U.S. newspapers to set aside their differences (and evidently, their uniqueness) and create a unified, national platform for classifieds, under a single brand.

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If you haven’t seen Google’s vision of next generation e-mail, chat and social media in a single package, check out these videos.

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