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January 08, 10
Craigslist in the theater: ‘Sex and disaster’…
There’s the movie “24 Hours on Craigslist,” and (sadly) there’s been the “Craigslist Killer” and far, far too much more written and said about Craigslist. Now there’s a play based on a “casual encounters” ad on Craigslist. “Boom” is described as a “thoughtful riff on sex and disaster.” Running through early February in Portland, Ore. Click the headline above for more.
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January 07, 10
KFC’s new public service marketing on fire
KFC and Indiana cities team up to help the residents, raise money for the city and market Kentucky Fried Chicken; lessons hear for publishers, broadcasters and their advertisers or advertising prospects.
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January 06, 10
CareerCast.com ranks best and worst jobs—what’s…
There’s a great marketing lesson here: Create an interesting conversation and it’s more likely to go viral on you.
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January 05, 10
AutoTrader.com launches New Car Adviser, by CarZen
Auto shoppers can now pursue their automotive wish list with New Car Adviser, a licensed product now on AutoTrader.com that publishers might well use to lure new dealer advertisers.
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January 04, 10
Report: Foreclosure.com parent files bankrupcty papers
Site lists foreclosures, bank repossessions and tax-lien sales.
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January 03, 10
‘Craig sells sex’ research has value
There are some valuable insights in the research that found Craigslist supports sex, which we reported on a few days ago. While we’re still amazed that so much work went into reaching such an obvious conclusion, there was much more to the research than we initially thought. And it pointed us to another academic research study which found that ads for prostitution increased substantially in Denver and Minneapolis during the 2008 political conventions.
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January 01, 10
Murdoch: Paid-content bell cow for 2010
News Corp. chairman looks to build new revenue paradigm
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December 30, 09
Job sites: SmartMoney’s on matching …
Will matching technology transform recruitment? We think it will play a role, but a limited one. SmartMoney magazine identifies four sites as “top contenders” in the job-matching business. We’re familiar with three of their four and list one they missed; we’d stay as far away as possible from the fourth site SmartMoney mentioned.
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December 29, 09
Clear Channel abandons local advertisers? Or vice versa?…
San Antonio, Texas-based Clear Channel Radio plans national advertising sales strategy and sales force in the U.S.
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December 24, 09
Great jobs: Monster now hiring
Monster.com is now hiring. Heavily. Dozens of sales positions and three VP positions, including a VP of advertising sales job, are open and posted on its site. (Read more, and go to the key links, by clicking the headline above.)
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December 24, 09
New app lets publishers save time searching for images
Publishers often need to add images to articles that appear on their Web sites. But that can be very time consuming. A new startup searches across 15 photo sharing sites and shortens the choose and insert process to two steps. And it’s free.
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December 23, 09
Mobile Internet to bring sweeping changes
In five years, according to research by Morgan Stanley, more people will access the Internet from mobile devices than from desktop computers. What does that mean for your business?
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December 23, 09
Craig vs. EBay: Some valuable lessons
There are lessons to be learned from the EBay / Craigslist battle, and they apply to lots of entrepreneurs and businesspeople. In a BusinessWeek.com column, Tom Taulli outlines five key points and comments on the “big-time dealmaking --- gone wrong and wild” about strategic agreements between companies.
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December 21, 09
Newspapers using Twitter, the Bivings Report
How 300 journalists at 100 top U.S. newspapers are using Twitter: Boston Herald tweets nearly 100 times a day; most journalists don’t carry on two-way tweet conversations.
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December 20, 09
Imagine that! ‘Craigslist helps sell sex’
From the “this ain’t news” file: Craigslist helps sell sex! And it took eight graduate students at the University of Nevada, Las Vegas, and their professor, who has both a law degree and a Ph.D. in forensic psychology, to figure that one out.
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December 18, 09
Jay Small leaving Scripps for Cordillera
Jay Small, a tech-savvy leader in interactive media who’s worked at Central Newspapers, Belo and several other major newspaper / media companies, is leaving Scripps to join Cordillera Communications as president of interactive media.
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December 17, 09
American Idol creator’s new multimedia production
Simon Fuller at the helm of yet another highly-emulatable new interactive online TV idea; local publishers and broadcasters could make money while they help their local audience fulfill their dreams
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December 17, 09
Twitter and the tube: social media meets interactive TV
Interactive TV has been heralded for years as the next big advertising opportunity. Now with the rapid spread of social media, viewers are Twittering while they watch the tube. Is this the Holy Grail of interactive TV...or a looming nightmare for advertisers in a real time world?
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December 15, 09
Twitter to start monetizing? Looks that way
Tweets for business begin, CoTweet could be Twitter competitor or collaborator
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December 11, 09
First-hand lessons about real estate sites, agents
Real estate agents are not all alike, real estate verticals are not all timely
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