Forbes shutting down auto site
Forbes is shutting down its automotive site and laying off its staff.
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Lee ad rev, classifieds post big drops for year
Lee Enterprises has posted big declines for classified advertising, including online revenues.
Burst launches behavioral targeting for automotive sites
Burst Media has launched new behavioral targeting program targeting national auto marketers and dealers on the Web.
Ooodle brings classifieds to The Car Connection
Oodle is now powering the classified listings on The Car Connection.
AutoTrader.com testing online trade-in program in Kansas City
For the next three months, AutoTrader.com is testing a Vehicle Purchase Program in Kansas City, whereby private auto sellers can receive a purchase offer online.
Cars.com, CareerBuilder in Super Bowl
Cars.com and CareerBuilder will both be running ad spots in February’s Super Bowl—the most expensive airtime on commercial TV.
Free ads ‘zero risk’ to sellers, money-maker for EBay Motors
EBay Motors’ recent decision to offer free listings to individual sellers might sound like a reaction to the free posts from competitors, but it will actually cost successful small sellers more.
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Dealix rolls out new lead-gen system on UsedCars.com
Colbalt-owned Dealix has rolled out a new version of its telephonic lead-gen system on its UsedCars.com site.
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Oodle, High Gear in content swap
Oodle today announced a deal with High Gear Media, formerly the Car Advisory Network, that puts classifieds on vehicle-review site TheCarConnection.com.
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Stats from / about Cars.com mobile product
MIAMI --- Valuable / interesting stats from Cars.com at the ICMA conference, presented by Sharon Knitter:
- Cars.com Web traffic declines on weekends, but mobile Cars.com traffic increases.
- Almost 40 percent of users of mobile Cars.com accessed the site while on a dealer lot.
- Surprisingly, 30 percent of the users of the mobile Cars.com site are first-time users to the company --- meaning they haven't visited the Web site previously.
- Page views on mobile are about…
Morris Digital Works shutting new sales
Morris Digital Works has ceased sales of its classified advertising products to new customers as of Oct. 21.
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Marktplaats offers more safety for used-car buyers
Marktplaats.nl has added new features and provides more product information in the automotive category, in order to boost online used- car trade through its Web site.
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Minority car buyers site OnWheels updated
OnWheelsInc.com, an automotive site for minority car buyers has updated its Web site.
Award-winning newspaper campaign showcases interactive multimedia: way cool
The U.K.’s Herald-Express has won first prize in the IFRA competition for its way cool automotive promotion.
Sports-car fan site adds social networking
Rennteam.com, a sports-car fan site based in Germany, has launched social-networking services.
Startup allows buyers to receive car price quotes anonymously
VirtualAutoBuying.com allows users to create a free account with an anonymous e-mail address.
Adicio opens Dutch office for European operations
Classifieds software provider Adicio has opened up offices in Haarlem, The Netherlands, just east of Amsterdam, to service the company’s existing European clientele and to lead new business efforts.
Germany’s Auto Zeitung finds an online partner
Germany’s fortnightly auto magazine Auto Zeitung (730,000 readers) and the auto portal Gebrauchtwagen.de agreed to work together to build market share.
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Germany’s Mobile.de moves into Romania
Mobile.de, Germany's biggest auto portal, launched its first "full-version portal" in Romania (Mobile.ro) in October, effectively merging the two country markets into a single market. Mobile.de is a subsidiary of EBay International and operates out of Berlin with 115 employees.
Before the launch of Mobile.ro, the portal Mobile.de could be viewed in eight European languages, including German. These…
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EBay on expansion tour in the online classified markets of Scandinavia and Eastern Europe
Read our exclusive interview with Pat Kolek, chief operating officer of EBay global classifieds.
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