Viral Marketing + Online Video + Classifed Ads = Best Job in the World Campaign
You probably heard about this - and may have even secretly applied for the job: it’s Tourism Queensland’s multiplatform ad campaign for “The Best Job in the World.” ... The larger point is that print classified ads still retain a great deal of power - and that when they are employed correctly, they can kick-start a revolution even in the newest of “New Media.”
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‘Scuba diving for classified gold’ and other sport
Here are two worthwhile reads, both good prescriptions for classified publishers.
U.K. classified sites buck trend, see rise
Hitwise figures show traffic to U.K. classifieds sites has increased by 15 percent over the last 12 month
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Is your newspaper’s Web site making the grade?
24/7 Wall Street has once-again graded the Top 25 U.S. newspaper Web sites. You might not agree with the scoring, but criticism regarding ease-of-use and other consumer perspectives are instructive.
Yahoo pushes mobile services to Pac-Rim, Lat Am
Mobile services now in 17 countries with more roll-outs planned, company says.
Sales strategies for hyper local: What works for you?
Here are some best practices for creating and maintaining very local—and hyperlocal—sales initiatives. We invite you to add your own!




