The mom phenom: Learning to sell audiences, not products
Whether running their kids to the soccer game, or running for vice president of the United States, moms have been getting a lot of media attention recently. So what’s the opportunity for mom-oriented Web sites and advertising online. We take a look in this in-depth report.
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Moms sites in Europe slowly on the way up
The digital space for ‘moms’ sites in Europe is starting to grow. Here’s a look at the major players and their potential.
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Then there’s HandMeDowns.com … ‘classifieds for moms’
New startup HandMeDowns.com calls itself classifieds for moms. It’s an aggregator where parents can buy, sell and give away the toys, clothes and strollers that their kids too quickly outgrow.
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What makes moms niche unique? Loyalty, for one
Gannett’s Lundquist: going local to national with niche
Why is Gannett going after the “moms” category with MomsLikeMe? An interview with Gannett VP Peter Lundquist.
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Canada’s Yellow Pages Groups cuts deal with My Virtual Paper
Canada’s Yellow Pages Group will resell My Virtual Paper allowing advertisers to quickly convert print to online.
More details: Segundamano closing down print publication
Anuntis Segundamano culminated its transformation into an online pure-play online company by closing down the traditional Spanish classified ads paper Segundamano, in operation for more than 30 years.
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International expansion planned by Angie’s List, Servicemagic
Angie’s List plans to expand into Canada and the U.K.; Servicemagic into Germany
By the Numbers
The outlook for advertising spending has darkened, according to a recently-released semi-annual tracking study from Advertiser Perceptions Inc.
IAC CitySearch launches first major redesign in 10 years
IAC’s local online guide CitySearch has launched its first major redesign in nearly a decade. The site is now in beta at CitySearch.com.
By the Numbers
Online U.S. retail spending last month grew by only 1 percent over October 2007, the lowest monthly growth rate since ComScore began tracking E-commerce in 2001. The report reveals that the low and middle-income segments are responsible for much of the softness.
Segundamano going online-only
After 30 years in operation, Spanish classifieds newspaper, Segundamano, is shutting down its print versions to go online only.
Workstir aims to create a more trustyworthy Craigslist
You found a handyman on Craigslist who sounds great on paper. But how do you know he’s any good? A new startup, Workstir, hopes to take some of the guesswork out of the search process.
Mobiya.co.uk - 10,000 classifieds after three months
After three months of operation in the U.K., mobile-classifieds company Mobiya.co.uk has aggregated 10,000 classified ads—a humble number compared with other classifieds sites in the U.K., but the Mobiya team thinks mobile classifieds has got a lot of potential in the U.K. and in Europe.
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