Between the soft housing market and tight budgets, U.S. real estate agents and brokers are facing tougher choices when they divide their ad dollars. In research conducted by Classified Intelligence and RealtyTimes.com, nearly half the Realtors surveyed said they spent more for advertising and marketing this year than they did last year. And despite their complaints about newspaper advertising, Realtors continue to choose print over an almost overwhelming number of media-placement options. The full, 45-page report, published in October 2007, can be purchased for $249, a reduced cost made possible by the generous support and sponsorship of Adicio, a Carlsbad, Calif.-based software company that offers customized real estate, automotive and recruitment solutions for small and large media companies.
Purchase Report
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