New marketing head at Tamedia Online Classifieds

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Germany’s youth gets own small ads portal

By Christo Volschenk
Germany has a new free small ads platform. It was developed in-house by media group Die Heisse Draht in Hanover, is called Smazaar.de and was launched on May 13. Smazaar.de is unusual, in the sense that it narrowly targets a user group, namely the smartphone-carrying, social-media generation, which is a predominantly younger-than-40 market. And it’s interesting, because the media group created competition for itself with Smazaar.de. Continue reading

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RentCompass adds Facebook app for Canadian rentals

The Toronto-based real estate classified site RentCompass has launched a new Facebook app to complement the mobile apps it already has.

The basic concept behind RentCompass is nothing we haven’t seen before – a Google Map with available rentals appearing as house icons. Click any item to go to the property’s details page, which includes the usual goodies – pictures, contact info, floor plans. But in the relatively smaller Canadian market, a small fish can make a bigger splash.

RentCompass has so far been available as a website and as a geo-smart mobile app that shows you apartments in the vicinity of where you are at the moment – i.e., walk down the street and see what’s for rent. It’s available for the iPhone and Android phones.

The Facebook app basically puts the standalone app’s functionality into Facebook. Once inside the the social network’s all-encompassing world, you can like, share and comment on a rental, as well as ask your Facebook friends their opinions too. Given the popularity of Facebook for mobile, it’s a good move by RentCompass.

The company also has a presence on Twitter (with its own app too), but the tweets are just a feed of every new property appearing on the website; it’s not location savvy, making it more of a promotional ploy than a truly functional addition to the RentCompass family.

Listing and searching rentals are free on RentCompass. The company says it’s the first mobile service in Canada for rental apartments and the number one downloaded app in Canada for rental searching.

 

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Ki-trouve.fr buys DirectGrossiste.com and DirectdeStock.com

French general free ads site Ki-trouve.fr has made a bid for the B2B market with the purchase of DirectGrossiste.com and  DirectdeStock.com both of which specialists in B2B wholesale, liquidation sales and surplus inventory disposal.

Between them the two B2B sites feature over 90,000 ads and a joint visitor total approaching 3 million a year.

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 New Austrian job platform leans on Germany’s Jobware

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Cars.com focus dealer branding, finding buyers

FindingCarBuyers.com, a Cars.com site especially for dealers, showcases its media efforts to bring consumers to Cars.com dealer advertisers. One of the more interesting of the media resources, Internet radio, showcases Cars.com to Pandora and Spotify listeners with banner, video and audio ads and a one-day home page takeover of Pandora.com. FindingCarBuyers spells out the Cars.com 2012 media campaign.  There’s nothing earth-shatteringly new here, but the effort to break this out into a dealer-focused site is noteworthy.

Additionally, while so much focus is now on pushing online vehicle-shoppers to the specific makes and models they might crave, and then providing an assortment of local dealers who have the car in stock, Cars.com has rolled out new features to help showcase specific dealers. It’s the first of many changes, according to the listing giant’s recent announcement.

The new BaseDrive package for dealers – an automatic upgrade in most markets – includes: Continue reading

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Latin America report …

Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.

The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.

(Clients can receive a copy for free -- just drop us a line.)

Gentle reminder…

Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.

Not a client yet? Drop us a line about becoming one.

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