Service becomes integral at property advertising sites
The new universal differentiator among real estate internet portals around the world can be summed up in one word: service.
In a new 84-page, special edition of Classified Intelligence Report, the AIM Group profiles approximately 150 real estate portals in over 40 countries. It confirms that listings have become a commodity, therefore service is the only way leading real estate sites within a given market or markets can distinguish themselves.
The report provides specific details and recommendations, and points to the historic disruption that newspapers suffered when they lost sight of service.
The 2012 AIM Group Real Estate Advertising Annual notes that each company is unique in its culture, business approach and local challenges, but the universal sentiment — from Canada to Kenya, from Slovakia to Brazil — is simple: We have to help professional sellers sell.
Among the companies covered are Move Inc., Zillow and Craigslist (U.S.), SeLoger and LeBonCoin (France), RealEstate.com.au (Australia), IProperty Group (Asia), SouFun (China), ImmobilienScout24.de (Germany) and 99acres.com (India). EBay, Naspers and Schibsted are among the multinational classified publishers included in the report.
The real estate annual is included in the Classified Intelligence Report continuous advisory service for AIM Group clients, but is available for purchase for $1,600 / €1.295.
This CIR reviews top real estate property portals in the following countries:
- Baltics (Estonia, Latvia, Lithuania),
- Czech Republic, Denmark,
- Middle East (U.A.E., Saudi Arabia, Jordan),
- The Netherlands,
- South Africa,
- Southeast Asia,
- United Kingdom,
- United States.