2013 Real Estate Advertising Annual Report — ‘Make it easy for them to give you money’
Best practices for selling property ads across the whole wired world
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With a new housing boom in the United States, and a housing recovery under way in several countries, people are seeking houses and rental properties online like never before. And property portals are finding new ways to serve them.
In a new 114-page, special edition of Classified Intelligence Report, the AIM Group profiles 90 real estate portals in 29 countries. It confirms that real estate is on its way back and online is where it’s at.
The 2013 AIM Group Real Estate Advertising Annual focuses on innovative services, products, payments and partnerships that real estate sites worldwide have developed to improve their service to audiences and advertisers, while increasing revenue and profits. Each idea and program provides new insight and opportunity for real estate advertising publishers – even print publishers.
* A Chinese online property site issues a loyalty card that discounts home prices at some builders. Revenue from SouFun’s e-commerce service jumped from $24 million in 2011 to $102 million in 2012.
* In Spain, where property sales are still reeling from the 2007 recession, one site refocused its business on flat-sharing, rentals and private sellers.
* In the U.S., Zillow focuses on value-added services for agents and brokers. What it doesn’t build, it acquires. In 2012, it grew revenue 77 percent over 2011.
* A start-up backed by Google Ventures matches buyers and agents – sort of a personal real estate concierge.
The report also includes “leaderboards” to provide perspective on who’s ahead and who’s gaining ground in each market.
Among the companies covered are Zillow, Trulia, Realtor.com, ZonaPropVerano, SouFun, Delovoy Mir Online (Dmir.ru), Pisos.com, HomeLight, Schibsted, Navent, ZapImoveis, Immonet, Vivastreet, Hemnet, Blocket, Immoweb, Rightmove, Zoopla, Domiporta, Morizon, Idealista, PropertyFinder.ae, Dubizzle, PrivateProperty, E-House (China) and MagicBricks.com.
The real estate annual is included in the Classified Intelligence Report continuous advisory service for AIM Group clients, but is available for purchase for $995 / €774.
This CIR reviews top real estate property portals in the following countries:
- Czech Republic,
- Middle East (U.A.E., Saudi Arabia, Jordan),
- The Netherlands,
- United Kingdom,
- United States.