*Adicio Expands RevBoostSM Job Board Sales and Marketing Program*

*Top Classifieds Software Company Takes Over Sales Efforts for Job Board Sites*

*Carlsbad, CA (May 24, 2012)*– Adicio has announced that more than 50 jobs boards are now participating in its RevBoostSM outsourced recruitment sales program. Adicio’s RevBoost manages the entire job board sales and marketing business for clients from top to bottom. Most RevBoost clients choose from a variety of revenue-sharing models, so there is little or no cost for approved clients to use the service.

The program continues to expand its innovative services that are designed to bolster clients’ job board revenue. RevBoostSM goes beyond traditional outsourced sales efforts by providing a turnkey service that includes site hosting, marketing and more. Participating RevBoost clients include Adweek, Hanley Wood, IMNGMedJobs and Raycom. RevBoost sales and marketing solutions are now available to any job board, whether or not it uses the Adicio job board platform.

*The RevBoost sales and marketing program helps job board owners:*

· *Lower Costs*– By managing all sales and marketing efforts · *Reduce Stress*– By providing landing pages, media kits and editorial content · *Automate Revenue*– By automating ecommerce and delegating sales · *Create New Business*– By uncovering new income opportunities · *Keep Cash Flowing*– By decreasing overhead and increasing revenue · *Drive Traffic*– With proven SEO, site management and email strategies · *Expand Sales Efforts*– By replacing or supplementing current outbound efforts

“The beauty of this business model is that RevBoost participants do not have to use an Adicio platform to participate. Our RevBoost program is so flexible that it can work for just about any business with a job board, especially those without a sales force in place,” says Bob Miller, VP of Sales for Adicio.

For more information visit http://www.adicio.com/RevBoost .

*About Adicio, Inc.* Adicio, Inc. is well known for its job board solutions for media companies. With advanced job board technology at its foundation, the company develops interactive classified advertising software solutions for the careers, real estate, and motors markets. Adicio also powers the award-winning, Best of The Web job search portal CareerCast.com andJobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors. Jobs Rated careers research has been published on major sites such as The Wall Street Journal, Huffington Post, CNBC, Forbes, The Blaze, and many others. Jobs Rated reports are often featured on news outlets such as CNN, HLN, ABC News, NBC News, NPR and broadcast media nationwide.

Adicio recently launched a series of niche job networks in association with high profile partners, targeting specific audiences in growing job categories. Those networks include: *CareerCast Diversity Network* *CareerCast HealthCare Network* *CareerCast Nursing Network* *CareerCast Green Network*

For more information visit www.adicio.com .

Houston Chronicle announces executive hires in Spanish-language publishing and communications

HOUSTON, May 24, 2012 /PRNewswire via COMTEX/ — The Houston Chronicle today announced new leadership in the areas of Spanish-language publishing, marketing and communications.

Joining the Chronicle is Alejandro “Alex” Sanchez, who will serve as general manager and publisher of La Voz, the company’s Spanish-language newspaper, and vice president of marketing and advertising for the Chronicle. Sanchez joins the Chronicle from the Dallas Morning News, where he served as general manager of communications and automotive and publisher of the Spanish-language publication Al Dia, which became profitable for the first time under his leadership. An executive with more than 20 years of marketing and advertising experience, Sanchez previously served as VP/GM at LBI media, GM at Entravision Communications and VP/GM at Radio Unica.

“I am thrilled Alex will be joining our executive leadership media team,” said Houston Chronicle president John T. O’Loughlin. “His two decades of communications, marketing and sales leadership provide the solid foundation necessary for engaging one of the most dynamic and fastest growing communities in Houston and will help us dramatically step up marketing efforts as Houston’s leading media group.”

In another move to strengthen marketing and public relations efforts, the Chronicle named Nicki Britton director of communications and public relations. Britton moves to this newly created role from the Chronicle newsroom, where she served as a digital features manager at chron.com. While in that role, Britton led the launch and content strategies for the niche websites 29-95.com and Perry Presidential.com as well as online lifestyle and entertainment coverage. Previously, Britton worked as a press secretary for a New York City Council Member and as a publicist in book publishing.

The Houston Chronicle, the largest newspaper in Texas and the nation’s seventh-largest newspaper, has evolved into a multi-media company publishing online and commercial print products, in English and Spanish, reaching specific audiences with unique delivery programs. In addition to the Houston Chronicle’s 950,000 daily readers and 1.5 million readers on Sunday, Chron.com, the Chronicle’s online site, averages nearly 83 million page views and 7.7 million unique visitors each month. The Houston Chronicle is owned by the Hearst Corporation.

SOURCE Houston Chronicle

CareerCast.com Reports on Great Jobs Without a College Degree

*Dental Hygienists, Online Sales Managers and Web Developers Top the List*

CARLSBAD, CA (May 17, 2012) – As college students scramble to find jobs after receiving their hard-earned degrees, CareerCast.com examines the best jobs for those without a college degree. In its new report, 20 Great Jobs Without a College Degree, CareerCast.com identifies careers where you can earn a good living with just a high school education. Although these jobs may require some training, they all offer a good salary, as well as income and employment growth potential. At the top of the list: dental hygienists, online sales managers, web developers, medical secretaries and paralegal assistants.

“Even with a college degree, finding a good job in today’s economy is hard and can be very time consuming. Although those with degrees often earn more money, you can still earn a very good living without one,” says Tony Lee, publisher, CareerCast.com.

In most cases, a college education does pay. The average American worker will earn approximately one million dollars more during his or her career with a four-year degree, according to a range of studies. The average starting salary for someone with a college degree is $51,000, while a job for which no degree is required starts out at about $28,350, reports the Bureau of Labor Statistics. The top average salary for people with a college degree is $130,600, whereas those without a degree top out at $79,150.

To determine if a college degree is right for you, CareerCast.com suggests you choose your field of employment with careful planning. Consider that the annual cost for undergraduate tuition, room, and board ran approximately $12,800 at public institutions and $32,200 at private institutions. That means that even a modest education—a Bachelor’s degree from a public university or college—will cost over $50,000, and you may incur student loans that need to be paid back after graduation.

Assuming you have no degree, but are willing to do some advanced training or learn new skills on your own, you might consider the highest paying non-degreed jobs: dental hygienist, online sales manager, and web developer.

“Most of the top-20 non-degreed jobs do require some sort of formal training, but at a much smaller investment level than a college degree,” explains Lee. “If you want to earn a lot of money without a college degree, take a look at the amount of training you’ll need, then focus on a job that can still provide a satisfying, comfortable career.”

*CareerCast.com’s 20 Great Jobs Without a College Degree:*

1. DENTAL HYGENIST Average Starting Salary: $45,000 Income Growth: 109% Employment Growth: 37.70% 2. ONLINE SALES MANAGER Average Starting Salary: $40,000 Income Growth: 255% Employment Growth: 25.00% 3. WEB DEVELOPER Average Starting Salary: $43,000 Income Growth: 179% Employment Growth: 21.70% 4. MEDICAL SECRETARY Average Starting Salary: $21,000 Income Growth: 114% Employment Growth: 41.30% 5. PARALEGAL ASSISTANT Average Starting Salary: $29,000 Income Growth: 159% Employment Growth: 18.30% 6. STENOGRAPHER/COURT REPORTER Average Starting Salary: $26,000 Income Growth: 250% Employment Growth: 14.10% 7. HEATING/REFRIGERATION MECHANIC Average Starting Salary: $26,000 Income Growth: 158% Employment Growth: 33.70% 8. SURVEYOR Average Starting Salary: $31,000 Income Growth: 190% Employment Growth: 25.40% 9. EXECUTIVE ASSISTANT Average Starting Salary: $29,000 Income Growth: 131% Employment Growth: 12.60% 10. INSURANCE AGENT Average Starting Salary: $26,000 Income Growth: 342% Employment Growth: 21.90 % 11. INDUSTRIAL MACHINE REPAIRER Average Starting Salary: $30,000 Income Growth: 127% Employment Growth: 21.60 % 12. COSMETOLOGIST Average Starting Salary: $16,000 Income Growth: 163% Employment Growth: 15.70% 13. HAIR STYLIST Average Starting Salary: $16,000 Income Growth: 163% Employment Growth: 15.70% 14. TAX EXAMINER/COLLECTOR Average Starting Salary: $30,000 Income Growth: 207% Employment Growth: 7.30% 15. SALES REPRESENTATIVE (WHOLESALE) Average Starting Salary: $27,000 Income Growth: 304% Employment Growth: 15.60% 16. CONSTRUCTION MACHINERY OPERATOR Average Starting Salary: $26,000 Income Growth: 173% Employment Growth: 23.50% 17. ELECTRICAL TECHNICIAN Average Starting Salary: $34,000 Income Growth: 138% Employment Growth: 1.90% 18. ARCHITECTURAL DRAFTER Average Starting Salary: $30,000 Income Growth: 140% Employment Growth: 3.20 19. TEACHER’S AIDE Average Starting Salary: $17,000 Income Growth: 112% Employment Growth: 14.80% 20. SEWAGE PLANT OPERATOR Average Starting Salary: $25,000 Income Growth: 156% Employment Growth: 11.60%

*Note: “Income Growth” pertains to the percentage of increase from beginning earnings to top level; “Employment Growth” refers to the projected increase in number of jobs through 2020 according to the U.S. Bureau of Labor Statistics.*

For more information, or to read CareerCast.com’s full report, *20 Great Jobs Without a College Degree*, visit http://www.careercast.com/jobs-rated/20-great-jobs-without-college-degree. About CareerCast.com

CareerCast.com http://www.careercast.com/, created by Adicio, is a job search portal that offers extensive local, niche and national job listings from across North America; job-hunting, career-management and HR-focused editorial content; and videos and blogs; and provides recruiters with the ability to post jobs directly to more than 800 niche career sites. CareerCast.com also compiles the Jobs Rated Report (www.jobsrated.com), where 200 jobs across North America are ranked based on detailed analysis of specific careers factors.

Memorial Day Sales Events Will Drive Auto Industry To 14.2 Million SAAR, According To Kelley Blue Book Analysts 2011 Inventory Woes Result in Excessively Strong May 2012; Toyota Poised to Surpass Ford in Market Share

IRVINE, Calif., May 23, 2012 /PRNewswire/ — Kelley Blue Book www.kbb.com, the leading provider of new car http://www.kbb.com/new-cars/ and used carinformation, projects new-vehicle sales to approach 1.4 million units, or 14.2 million seasonally adjusted annual sales rate (SAAR), in May 2012; a nearly 30 percent year-over-year improvement. After adjusting for the two additional selling days this month and a major car-selling holiday weekend, sales are projected to show a 20 percent gain. This will mark the most pronounced year-over-year gain in more than 12 months.

“At this point, it is almost as if the tail is wagging the dog,” said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book. “During a typical post-recession recovery, we would expect to see auto sector gains being driven by broad economic growth. In the first quarter, the opposite was true, as auto sales were the primary driver behind GDP growth and have consistently been a bright spot in an otherwise slow-paced recovery.”

Vehicle sales accounted for half of the 2.2 percent increase in the first-quarter gross domestic product (GDP), highlighting the fact that economic growth largely has been driven by increases in production and revenue generated by automotive manufacturers. Although Kelley Blue Book expects a significant increase in sales relative to May 2011, it is important to consider the context behind the relatively mild pace of sales at this time last year. Aging vehicles, improved access to credit and historically low interest rates are among the primary factors driving demand this year, and Kelley Blue Book analysts expect this trend will continue to carry sales in May and beyond.

Last year, Toyota http://www.kbb.com/toyota/ and Hondawere hit hard by inventory shortages stemming from the earthquake in Japan on March 11, 2011. Both company’s anemic inventory levels during popular Memorial Day sales events muted the usual sales bump expected in May 2011. Toyota and Honda’s shortfall led to a 3.7 percent decline in sales this time last year, curtailing the strong growth exhibited through the first four months of 2011. Kelley Blue Book expects 2012 to be much different, as the industry appears to have ample inventory to meet the anticipated uptick in demand.

“With inventory shortfalls no longer a concern, budget-conscious consumers will look to incentives and advertised sales events to help narrow their purchase decisions,” said Gutierrez. “Car shoppers will be pleased to find plenty of incentives available in terms of cash, finance and lease offers for a number of popular models. The most attractive offers are for those vehicles expected to be redesigned later this year, including the Nissan Altima http://www.kbb.com/nissan/altima/, Honda Accordand Ford Escape http://www.kbb.com/ford/escape/.”

*Segment Forecast*

*Sales Volume*

*Market Share*

*Segment*

*May-12*

*May-11*

*YOY%*

*May-12*

*May-11*

*YOY*

*Mid-Size Car*

259,064

176,071

47.1%

18.8%

16.6%

2.2%

*Compact Car*

183,274

179,059

2.4%

13.3%

16.9%

-3.6%

*Compact Crossover*

148,824

115,074

29.3%

10.8%

10.8%

0.0%

*Full-Size Pickup Truck*

143,312

108,391

32.2%

10.4%

10.2%

0.2%

*Subcompact Car*

75,790

37,302

103.2%

5.5%

3.5%

2.0%

*Total*

*1,378,000**

*1,061,841*

*29.8%*

*-*

*-*

*-*

**Includes segments not shown*

*Toyota Poised to Surpass Ford for No. 2 Spot in Market Share *Toyota hit 15.0 percent market share in April 2012, just 0.2 percent shy of Ford’s No. 2 spot. Ford http://www.kbb.com/ford/ has remained ahead of Toyota since early 2010, when Toyota stumbled after unintended acceleration recalls forced the company to suspend sales on the Camryand Corolla http://www.kbb.com/toyota/corolla/. Toyota was hit once again in March 2011 by the earthquake and tsunami that rocked Japan. After bottoming out in May 2011 at 10.2 percent market share, Toyota has recovered rapidly and now is poised to surpass Ford for the No. 2 spot in United States share once again. Toyota has surged in recent months thanks to the arrival of the redesigned Camry, as well as continued strength in demand for the Corolla and Prius http://www.kbb.com/toyota/prius/ from buyers looking for relief at the gas pump.

Toyota may be gunning for the second position, but Ford won’t go down without a fight. Ford will see a boost in sales later this year when its redesigned Escape http://www.kbb.com/ford/escape/ and Fusionarrive at dealerships. It may be too early to call the winner of this coveted spot in market share, but Toyota clearly has its sights set on surpassing Ford and chasing after General Motors for the No. 1 spot in the United States.

*Toyota to Post Huge Gains as Industry Hits 14.2 Million SAAR*

*Sales Volume*

*Market Share*

*Manufacturer*

*May-12*

*May-11*

*YOY%*

*May-12*

*May-11*

*YOY*

*General Motors*

245,284

221,192

10.9%

17.8%

20.8%

-3.0%

*Toyota Motor Co*

210,834

108,387

94.5%

15.3%

10.2%

5.1%

*Ford Motor Co*

209,456

191,529

9.4%

15.2%

18.0%

-2.8%

*Chrysler Group*

161,226

115,363

39.8%

11.7%

10.9%

0.8%

*American Honda*

139,178

90,773

53.3%

10.1%

8.5%

1.6%

*Hyundai Kia*

124,020

107,426

15.4%

9.0%

10.1%

-1.1%

*Nissan NA*

96,460

76,148

26.7%

7.0%

7.2%

-0.2%

*VW*

52,364

40,783

28.4%

3.8%

3.8%

0.0%

*Total*

*1,378,000**

*1,061,841*

*29.8%*

*-*

*-*

*-*

**Includes brands not shown*

*Chrysler Relies on Incentives and New Product to Drive Sales *Chrysler http://www.kbb.com/chrysler/ will continue to trump its domestic counterparts in May, with an expected 40 percent year-over-year increase in sales, or 30 percent after adjusting for a few extra selling days this month. Chrysler gained nearly 5 points in market share after plummeting to 7.4 percent share in the summer of 2009, just prior to its bankruptcy announcement.

“Since being acquired by Fiat http://www.kbb.com/fiat/, Chrysler has performed a remarkable turnaround that largely has been product driven,” said Gutierrez. “The 200 http://www.kbb.com/chrysler/200/, 300, Grand Cherokee http://www.kbb.com/jeep/grand-cherokee/, Durangoand soon-to-be released Dart are just a few of the vehicles that are critical to Chrysler’s turnaround.”

In recent months, Chrysler has kicked up its sales growth through increased incentive spending, so consumers seeking value should take note. The brand’s best deals are available on the 200 and 300 sedans, which are available each with more than $2,000 in cash rebates. In addition, shoppers of all Chrysler products, including Chrysler, Dodge, Jeep, Ram and Fiat that finance through Ally Financial or Chase Auto Finance by May 31 will be eligible to defer payments for 90 days. The Dodge Dartshould be arriving at dealerships in the next few months, and Kelley Blue Book expects Chrysler to continue capturing share in the months ahead.

For more information and news from Kelley Blue Book’s kbb.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook(or @kelleybluebook), or like our page on Facebook at www.facebook.com/kbb.

*About Kelley Blue Book *(www.kbb.com) Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on minivans, pickup trucks http://www.kbb.com/new-cars/pickup-truck/, sedan, hybrids http://www.kbb.com/new-cars/hybrid/, electric cars, and SUVs http://www.kbb.com/new-cars/suv/. Kelley Blue Book’s kbb.comranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study.* *Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

SOURCE Kelley Blue Book

To unsubscribe or change your settings click here: http://mediaroom.kbb.com/index.php?s=subscribe&code=NGVFdDuyxuB7Au9g3kOfri+n6EeNXjTO

Despite Home Value Gains, Underwater Homeowners Owe $1.2 Trillion More than Homes’ Worth But Negative Equity is a Paper Loss for Most, As 90% of Underwater Homeowners Pay Mortgage on Time Key facts: – Nearly 16 million homeowners were underwater on their mortgages in the first quarter of 2012, owing a collective $1.2 trillion more than their homes were worth. That is nearly one-third (31.4 percent) of U.S. homeowners with mortgages, compared to 31.1 – Foreclosure is not imminent for most underwater homeowners. Nine out of 10 continue to make their mortgage and home loan payments on time, with only 10.1 percent more than 90 days delinquent. – Many homeowners in negative equity are not deeply underwater. Nearly 40 percent of underwater homeowners owe between 1 and 20 percent more than their home is worth. However, 15 percent of underwater homeowners – approximately 2.4 million – owe more than – In some markets, however, the magnitude of negative equity is much greater. In the Las Vegas metro area, more than one-quarter of all homeowners with mortgages owes more than double what their home is worth.

SEATTLE, May 24, 2012 /PRNewswire/ — Nearly one-third (31.4 percent) of U.S. homeowners with mortgages – or 15.7 million – were underwater on their mortgage in the first quarter of 2012, despite rising home values, according to the first quarter Zillow® Negative Equity Report[1]. Collectively, underwater homeowners owed $1.2 trillion more than their homes were worth. Negative equity rose slightly from 31.1 percent in the fourth quarter, and declined from 32.4 percent one year ago.

Negative equity remained high despite increasing home values in the latter part of the first quarter. A slower pace of foreclosures after the robo-signing issues of 2010 contributed to slower progress in working down negative equity. Foreclosures cause homes to come out of negative equity when a bank or third party takes ownership.

Despite the high rate of negative equity, the majority of underwater homeowners are current on their mortgages. Nine in 10 continue to make their mortgage and home loan payments on time, with just 10.1 percent of underwater homeowners more than 90 days delinquent.

“While it was disappointing to see negative equity numbers remain so high, it is important to note that negative equity remains only a paper loss for the vast majority of underwater homeowners,” said Zillow Chief Economist Stan Humphries. “As home values slowly increase and these homeowners continue to pay down their principal, they will surface again.

“That said, negative equity remains an issue for the housing market as a whole, and poses a risk to any recovery. Not only does negative equity tie many to their homes, by making homeowners unable to move when they may want to, but if economic growth slows and unemployment rises, more homeowners will be unable to make timely mortgage payments, increasing delinquency rates and eventually foreclosures.”

Additionally, many homeowners in negative equity are not deeply underwater. Nearly 40 percent of underwater homeowners, or 12.4 percent of all homeowners with a mortgage, owe between 1 and 20 percent more than their home is worth. An additional 21 percent of underwater homeowners, or 6.6 percent of all homeowners with a mortgage, owe between 21 and 40 percent more than their home is worth.

However, about 2.4 million, or 4.7 percent of all homeowners with mortgages owe more than double what their home is worth. In the Las Vegas metro area, nearly 90,000, or 26.8 percent of homeowners with mortgages owe double.

On a state level, Nevada has the highest percentage of negative equity, with 66.9 percent of all homeowners with mortgages underwater. Arizona (52.3 percent), Georgia (46.8 percent), Florida (46.3 percent) and Michigan (41.7 percent) also have highest percentages of homeowners in negative equity.

These results are from the first edition of the new Zillow Negative Equity Report, which looks at current outstanding loan amounts for individual owner-occupied homes and compares them to those homes’ current estimated values. Loan data are provided by TransUnion®, a global leader in credit and information management. This is the only report that uses current outstanding loan balances on all mortgages when calculating negative equity. Other reports estimate current outstanding loan balance based on the most recent loan on a property (i.e., the original loan amount at time of purchase or refinance).

*Metropolitan Area*

*Q1 2012:*

*% of Homeowners w/ Mortgages in Negative Equity*

*Q4 2011:*

*% of Homeowners w/ Mortgages in Negative Equity*

*% of Underwater Homeowners 90 Days+ Delinquent (Q1 2012)*

*United States*

31.4%

31.1%

10.1%

New York

21.3%

20.1%

20.6%

Los Angeles

30%

28.6%

12.1%

Chicago

41.1%

39.2%

12.7%

Dallas-Ft. Worth, Texas

30.7%

29.8%

6.7%

Philadelphia

25%

23.9%

11.2%

Washington DC

32.4%

32%

10.6%

Miami-Fort Lauderdale, Fla.

46.4%

47%

26.8%

Atlanta

55.2%

54.2%

8.3%

Boston

22%

20.7%

8.1%

San Francisco

30.7%

29%

9.7%

Detroit

49.8%

50.2%

6.3%

Riverside, Calif.

53.4%

52.5%

12.3%

Phoenix

55.5%

57.8%

9.1%

Seattle

39.6%

38.4%

10.2%

Minneapolis-St. Paul, Minn.

39.9%

38.9%

5.2%

San Diego

35.6%

35.2%

9.7%

Tampa, Fla.

48.3%

48.2%

18.6%

St. Louis

30.7%

31.1%

6.4%

Baltimore

31.4%

29.9%

11.4%

Denver

29%

30.2%

6.1%

Pittsburgh

16.7%

16.1%

5.7%

Portland, Ore.

34.3%

34.3%

8.2%

Sacramento, Calif.

51.2%

50.3%

9%

Orlando, Fla.

53.9%

53.8%

19.5%

Cleveland

33.9%

33.2%

9.1%

Las Vegas

71%

70.2%

14.3%

San Jose

22.7%

22.3%

10%

Columbus

34.2%

34.4%

7.7%

Charlotte

36.6%

36.8%

10.2%

Virginia Beach

33.2%

32.4%

6.9%

Also new this quarter, Zillow is launching a data visualization that shows levels of negative equity across the country, down to the ZIP code. The visualization can be found here: http://www.zillow.com/visuals/negative-equity/.

*About Zillow, Inc.* Zillow (NASDAQ: Z) is the leading real estateinformation marketplace, providing vital information about homes, real estate listings and mortgagesthrough its website and mobile applications, enabling homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow’s Chief Economist Dr. Stan Humphries. Dr. Humphries and his team of economists and data analysts produce extensive housing data and research covering more than 150 markets at Zillow Real Estate Research http://www.zillow.com/blog/research/. Zillow, Inc. operates Zillow.com®, Zillow Mortgage Marketplace, Zillow Mobile, Postlets® and Diverse Solutions™. The company is headquartered in Seattle.

Zillow.com, Zillow and Postlets are registered trademarks of Zillow, Inc. Diverse Solutions is a trademark of Zillow, Inc.

TransUnion is a registered trademark of Trans Union LLC.

(ZFIN)

[1] The data in the Zillow Negative Equity Report incorporates mortgage data from TransUnion, a global leader in credit and information management, to calculate various statistics. The report includes, but is not limited to, negative equity, loan-to-value ratios, and delinquency rates. To calculate negative equity, the estimated value of a home is matched to all outstanding mortgage debt and lines of credit associated with the home, including home equity lines of credit and home equity loans. All personally identifying information (“PII”) is removed from the data by TransUnion before delivery to Zillow. Overall, this report covers over 800 metros, 2,100 counties, and 22,200 ZIP codes across the nation.

SOURCE Zillow.com

To unsubscribe or change your settings click here: http://zillow.mediaroom.com/index.php?s=subscribe&code=dVwGtNjRAXe3ASW0xL2mf87XZVMPNBag

*New Study Names Edmunds.com Most Popular Car Dealer Review Site*

SANTA MONICA, Calif.–(BUSINESS WIRE http://www.businesswire.com/)–Edmunds.com is the top site used by consumers to help them select a car dealer, according to a new study conducted by online and social media agency Digital Air StrikeTM. *The 2012 Automotive Dealership Social Media and Online Reputation Study* * *bills itself as “the first automotive-specific study to analyze the use of social media and review sites by car buyers during the dealership selection process,” while at the same time ”auditing how dealers engage with consumers on these sites.”

“This study proves what we’ve known all along: Edmunds.com is the top online destination for serious car shoppers,” said Edmunds.com Senior VP for Dealer Initiatives Donna Sechrist. “We’re proud to offer a valuable platform to connect these high-quality customers to our nationwide network of dealers – especially those participating in our Direct Dealer Program.”According to the study, an estimated 22 percent of surveyed car buyers used Edmunds.com to help them select a car dealer, making it the top destination among all independent review sites like Yelp and Google Reviews. The study also found that 68 percent of car shoppers said that dealership reviews affected which dealership they visited when shopping for a vehicle. Car buyers can find local dealer locations, contacts and reviews on Edmunds.com at http://www.edmunds.com/dealer-reviews/ .

Members of Edmunds.com’s Direct Dealer Program receive multiple benefits on Edmunds.com, including flat-fee listings on Edmunds.com’s shopping funnel and inventory channels, and a customized territory radius. For more information on the program, please visit http://www.edmunds.com/dealers/edmunds-direct.html .

Dealers can learn more about best practices and other trends in the auto industry by signing up for Edmunds.com’s Dealer Insight Newsletter at http://www.edmunds.com/dealers/insight-newsletter/ .

*About **Edmunds.com* *, Inc.*

Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its acclaimed mobile site, Edmunds.com Android App and five-star Edmunds iPhone and iPad apps make car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web’s most comprehensive gallery of automotive photos and videos. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fanEdmunds.com on Facebook .

*HomeZada Integrates to Pinterest for DIY Projects*

*Remodel and Home Improvement managed in cloud software*

SACRAMENTO, Calif.–(BUSINESS WIRE http://www.businesswire.com/)–HomeZada announces a new integration with Pinterest that helps homeowners with their DIY projects. HomeZada has used Pinterest to create a number of common interior and exterior home improvement project boards, with many “pins” or pictures of various styles. HomeZada’s Pinterest boards are now available within the HomeZada cloud application for users to create DIY projects to manage.

“The idea stage is when most people need visual pictures to help them decide what kind of style they want with a project. When they are ready to move into the planning of a project, HomeZada’s integration with Pinterest bridges the inspiration with the management of a project,” said Elizabeth Dodson, co-founder.Remodel projects have six key phases which include the idea phase, the design phase, product and brand research, budgeting, execution, and closeout. HomeZada’s use and integration with Pinterest helps homeowners with the idea phase by showing them lots of different photos of projects to choose for various remodel, decorative, and landscape home improvement projects.

Each of HomeZada’s boards on Pinterest has a number of different styles that have been curated. As an example, a kitchen remodelcould have a number of different styles such as a Mediterranean style, or a French country style, a modern style or a contemporary style. Browsing through these boards might help people save some time trying to find different styles themselves.

Within HomeZada, users can create a kitchen remodel project directly from a Pinterest pin and use that picture as a style guideline for their project. HomeZada then helps the user by developing a detailed budget, save the online and offline brand choices, and manage the actual costs for the project. Once a project is complete, the user can transfer the project information to update their home inventory and maintenance routines.

ABOUT HOMEZADA

HomeZada (www.homezada.com ) is an innovative online and mobile software application that organizes and manages your home by tracking home improvement projects, maintenance calendar checklists, and a home inventory. The cloud based solution helps people save money improving and maintaining their home while being better organized and prepared.

*Contact At Once! Dealer Chat Software Now Available to DealerRater Certified Dealer Partners *

*DealerRater Selects Contact At Once! and Embeds Automotive Chat Into Dealer Rating Pages.*

*

ALPHARETTA, GA. May 21, 2012 – Contact At Once!, the dealer chat leader, and DealerRater,http://www.dealerrater.com/ the world’s premier car dealer review web site, today announced the immediate availability of a new chat feature which enhances the already comprehensive suite of tools offered to DealerRater’s Certified Dealer partners. The collaboration enables real-time chat between automotive dealerships and online shoppers researching a specific dealership’s reputation by investigating consumer reviews on DealerRater.com. ****

** “Our third-party generated dealer reviews and ratings have helped car shoppers to determine and validate which dealerships they would like to do business with,” said Chip Grueter, President of DealerRater. “Since DealerRater Certified Dealers are committed to providing quality customer service, we believe that the integration of Contact At Once! chat will enable our Certified Dealers to connect with in-market consumers in a way that is faster and more convenient than an email or a phone call–and ultimately will provide an enhanced shopping experience for our consumer user base.”****

** The Contact At Once! dealer chatnetwork includes third-party listing sites such as AutoTrader.com, Cars.com, CarsDirect.com, CarSoup.com, Edmunds.com, EveryCarListed.com and UsedCars.com, manufacturer websites like Kia.com, partner websites as exhibited with DealerRater.com as well as standalone dealership and dealer group web pages. Once enabled, dealers can respond to consumer chats originating from anyplace in the dealer chat network by leveraging a single set of tools and processes. Dealers that deploy Contact At Once! dealer chat software typically experience an increase of at least 25% in the number of online shoppers contacting the dealership.****

** “Dealerships are looking for simplicity when it comes to chat,” explained Contact At Once! Director of Business Development Lloyd Hecht. “No one desires the hassle or confusion of using a variety of different chat vendors and procedures to connect with consumers. By embedding our automotive chat solution, DealerRater has greatly simplified things for their clients. Dealers can now utilize a single chat solution to manage chats originating from their DealerRater listing, the dealership’s own website as well as the third party and OEM websites that are part of the Contact At Once! dealer chat network.” ****

** Contact At Once! chat is now available to DealerRater Certified Dealers, Service Centers and Body Shops. To learn more or to become DealerRater Certified please visit: http://www.dealerrater.com/CDP/****

** *About Contact At Once!*

Contact At Once! is the leading automotive chat provider and operator of the automotive industry’s only dealer chat network connecting more than 10,000 auto dealers with the websites car shoppers visit most often. Adding Contact At Once! chat to a website typically increases a dealership’s sales conversations by at least 25%. Named by Inc Magazine as one of America’s 500 fastest growing businesses in August of 2011, as well as one of the Atlanta Journal-Constitution’s Top Places to Work in 2012, Contact At Once! is headquartered in Atlanta, Georgia. For more information about the company’s auto dealer chat product, please visit http://www.autodealerchat.com. ****

* About DealerRater*

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, 700,000 consumer reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as an online reputation management tool for car dealers http://www.dealerrefresh.com/reputation-management-tools/, to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,300 dealers are members of DealerRater’s Certification Program. For more information, visit www.DealerRater.com

**

Vizu Provides Proof Points for Social Media Advertising * Announces Initiative to Benchmark the Brand Building Efficacy of Different Social Media Tactics and Channels*

San Francisco (May 18, 2012) Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. In recent weeks, the company has partnered with 33Across, BuzzFeed, BlogHer, and others to benchmark the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph, from marketers such as Jones New York, GE, and Mary Kay Inc.

“In a recent study we conducted, 63 percent of brands told us they plan to increase their spending in social media this year,” says Dan Beltramo, CEO of Vizu. “Faced with such a wide range of potential social media tactics and outlets, however, they don’t necessarily know where to place their bets. In response, we’ve instituted a new initiative to help ensure they know where to spend those dollars to maximize Brand Lift.”

Vizu’s partners used the company’s Ad Catalyst solution to measure and optimize brand advertising in a variety of social channels. Examples include:

• 33Across built a custom Brand Graph™ that predicts large sets of new users for Jones New York by interpreting social habits and attributes across the retail category. 33Across and Jones New York used Vizu’s Ad Catalyst solution to get a real-time understanding of the brand-building effectiveness of their Brand Graph™ to drive purchase intent among women in or looking to enter the workforce. Ad Catalyst allowed both parties to access campaign performance data in real-time, facilitating communication and collaboration to identify the best-performing creative executions, reallocate impressions to these executions (increasing purchase intent by 19 percentage points) and finally, to drive an overall 56.2% lift in purchase intent among 33Across’s Brand Graph™ consumers who had been exposed to the campaign.

• GE partnered with BuzzFeed to create branded content through custom editorial posts and enlisted Vizu’s Ad Catalyst solution to analyze the impact on users’ perceptions. They found that branded content creates significant lifts in brand perception. Furthermore, these lifts are greatly amplified when the content is discovered through social media and sharing. Bottom line: branded content via trusted referrers leads to significant increases in brand affinity exceeding the bounds of a simple display ad.

• Mary Kay Inc. teamed up with BlogHer, a network of the most influential women in social media, to create a branded blog outreach campaign to drive purchase intent. Mary Kay Inc. and BlogHer used Ad Catalyst to review the brand impact of the blog content, as well as the campaign’s frequency and lifetime performance in real-time. They found that the branded blog campaign drove an overall 259.6% lift in purchase intent, performing above average in comparison to branded ad campaigns and other beauty and purchase intent campaigns measured by Vizu.

“In light of the Facebook IPO and the demand from brands advertisers for more meaningful ad success metrics, social media is a hot topic these days,” adds Mr. Beltramo. “Determining what actually works, however, can be challenging. In addition to the various channels and tactics to choose from, the proliferation of performance metrics in the online medium further confuses the situation. In allowing our customers to measure and optimize their social media efforts using classic offline metrics such as Brand Lift, and in providing these benchmarks for the efficacy of different approaches to social media advertising, we’re helping marketers ensure they get the most from their social media investment.”

All of Vizu’s case studies can be found here: http://brandlift.vizu.com/knowledge-resources/case-studies/

*Vizu Corporation* (www.brandlift.com) brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the online medium. By providing the first real-time, enterprise technology platform that allows brand advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference. Vizu’s brand advertising effectiveness platform is used by over 60% of Advertising Age’s Top 100 Brand Advertisers and Comscore’s Top 50 Media properties to support all key aspects of the advertising lifecycle, including media buying, audience profiling, and Brand Lift optimization.

*McClatchy Names Elaine Lintecum As Vice President, Finance And Chief Financial Officer And Announces Other Leadership Changes*

Released: 05/16/2012 SACRAMENTO, Calif. — The McClatchy Company (NYSE: MNI) today named Elaine Lintecum as vice president, finance and chief financial officer, effective immediately.

Lintecum, 56, has served as McClatchy’s treasurer since 2002 and spent the last 24 years in McClatchy’s corporate finance department holding a variety of key positions, including financial analyst, investor relations manager and assistant treasurer. She was McClatchy’s financial reporting specialist for U.S. Securities and Exchange Commission filings. Lintecum will retain the duties of treasurer in her new position.

Lintecum replaces Patrick J. Talamantes, who today becomes McClatchy’s president and chief executive.

“Elaine is an extremely talented and savvy financial executive who has played an integral role in McClatchy’s financial progress over the years,” Talamantes said. “I’m thrilled to welcome her to McClatchy’s executive ranks where she will be an important contributor to our senior management team.”

Lintecum first joined McClatchy as a financial analyst in 1988 after seven years as a certified public accountant in the audit department of Deloitte Haskins & Sells, a predecessor of Deloitte & Touche.

Lintecum was promoted to investor relations manager in 1993, named assistant treasurer in 2000 and promoted to treasurer in 2002. She has played an instrumental role in every major financial development at McClatchy – from mergers and acquisitions to debt repayment and restructuring – for more than two decades.

“I am delighted to lead the first-class finance department at McClatchy,” Lintecum said. “Pat has been a wonderful mentor, and I am inheriting a strong financial team that is dedicated to supporting our newspapers in their commitment to high-quality journalism, community service and their transition to a hybrid print and digital business model.”

Lintecum was born in Hillsville, Va., and raised in Virginia and Michigan. She earned a bachelor’s degree in business administration from California State University, Chico in 1980 after serving two years in the U.S. Army. She is married to Anthony Herrera.

As part of other senior management changes, Mark Zieman, vice president, operations, will assume oversight of McClatchy’s Florida operations, which include *The Miami Herald, El Nuevo Herald* and the* Bradenton Herald*newspapers. Those responsibilities were previously held by Talamantes. Zieman, the former president and publisher of *The Kansas City Star* until his corporate appointment in May 2011, will continue to oversee McClatchy’s operations in the Midwest, South and Southeast.

Karole Morgan-Prager, McClatchy vice president, general counsel and corporate secretary, will assume additional responsibility for corporate development activities. Her new title will be vice president, corporate development, general counsel and secretary. Morgan-Prager, a senior officer since 1995, has worked closely with McClatchy’s digital investments in recent years in addition to overseeing all of the company’s legal matters.

*About McClatchy*

The McClatchy Company is a leading news and information provider, offering a wide array of print and digital products in each of the markets it serves. As the third largest newspaper company in the country, McClatchy’s operations include 30 daily newspapers, community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company’s largest newspapers include *The Miami Herald*, *The Sacramento Bee*, the *Fort Worth Star-Telegram*, *The Kansas City Star*, *The Charlotte Observer* and *The News & Observer* in Raleigh, N.C. McClatchy is listed on the New York Stock Exchange under the symbol MNI.

May 16, 2012

*Grenlist.com is a “Classifieds Community”, with environmental integrity! Every aspect of the site, has been created by the people, for the people!** * With features never before included on a classifieds website, Grēnlist Inc. has goes the extra miles to be innovative, forward-thinking, environmentally cautious, and most importantly; user-friendly.

Consumer feedback is utilized as the backbone to the organizations structure and functionality. “Research and public feedback was utilized, not only in the creation of this site, but also used in the day-to-day operations of this “Social” Community Classifieds site.” – Ms. C. Patrick, President, Grēnlist Inc.

The ongoing challenge of grenlist.com is to provide a platform that encourages Freedom of Speech, while adhering to environmentally-friendly, and child-safe values.

Grēnlist Inc. omitted many obstacles found on other classified sites in order to provide a clean, navigational, user-friendly site. Gone are days of; user harassment, limitations placed on the number of cities that can be used simultaneously, and the over-flow of propagated banner ads.

The home page can be customized, For Sale listings are Tweeted to thousands of followers, and new ads appear in the scrolling “Just Listed” marquee. These are just a few of the current customizations currently implemented, as the company constantly strives to better themselves!

Of course, many everyday searches are still performed, such as Restaurant Reviews in Toronto, Personal Ads in L.A., Used Cars for Sale, and even, Apartments for Rent in New York!

Clean. Simple. Innovative. An all-in-one Social Community Classifieds

*Zillow Introduces Zillow Partnership Platform* *Outlines Zillow’s commitment to work with MLSs and brokers to display accurate, complete and timely listing data*

SEATTLE, May 16, 2012 /PRNewswire/ — Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, today launched the Zillow® Partnership Platform, developed to help Zillow, multiple listing services and brokers work together to display accurate, complete and timely listing information. The Zillow Partnership Platform outlines Zillow’s commitment to work with its real estate industry partners to reduce the costs and time associated with listings management; and provide the best source of listing data to agents, home owners and home shoppers.

Under the Zillow Partnership Platform, Zillow’s pledges include:

- Update active listings and remove stale information as frequently as the MLS or broker allows. – Always show the listing broker, listing agent and the listing source. – Never re-syndicate, redistribute or sub-license listings without permission. – Never reuse listing data entrusted to one Zillow business to support another Zillow business. – Allow MLSs and brokers to choose Zillow’s listings data source. – Honor all intellectual property rights.

“Zillow is committed to partnering with MLSs and brokers to get reliable and timely information to its more than 32 million unique users each month,” said Bob Bemis, vice president of industry relations at Zillow. “We have a common goal to provide accurate listings for the benefit of agents and consumers.” Starting today, the Zillow Partnership Platform applies to all renewal and future MLS and broker contracts. Each partner will have a dedicated Zillow account executive to address concerns and quickly solve problems. To learn more about the platform, email partners@zillow.com or call 206-757-4250.

*About Zillow, Inc. *Zillow (NASDAQ: Z) is the leading real estateinformation marketplace, providing vital information about homes, real estate listings and mortgagesthrough its website and mobile applications, enabling homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs. More than 32 million unique users visited Zillow’s websites and mobile applications in April 2012. Zillow, Inc. operates Zillow.com®, Zillow Mortgage Marketplace, Zillow Mobile, Postlets® and Diverse Solutions™. The company is headquartered in Seattle. Zillow.com, Zillow, Zestimate and Postlets are registered trademarks of Zillow, Inc. Diverse Solutions is a trademark of Zillow, Inc. SOURCE Zillow, Inc.

*HomeFinder.com Launches 2012 Agent Makeover Sweepstakes *

*Five Real Estate Agents Will Win Business and Style Coaching During a Two-Night All Inclusive Trip to Chicago, IL*

*Chicago, IL, May 15, 2012* – HomeFinder.com, a leading real estate search site and provider of digital marketing solutions for real estate agents, today kicks off its 2012 Agent Makeover Sweepstakes. The five winning real estate agents will be chosen at random to receive a comprehensive digital business and personal style makeover, including: an all-expense-paid, two-night trip to Chicago, business coaching, educational training on online marketing, a full style makeover and a professional photo shoot. All licensed real estate agents are eligible to enter the sweepstakes, which will run from May 15, 2012 through August 10, 2012.

HomeFinder.com’s goal in launching this inaugural industry program is to help offset some of the difficulties the industry has faced over the past few years. In addition to the recessions’ effect on homeowners and sellers, the 500,000 U.S. real estate agents and brokers have clearly felt the severity of the housing collapse. The National Association of Realtors reports a 25% decrease in the number of members from 2007 to 2011.

“By providing digital marketing coaching and style makeovers, HomeFinder.com wants to give the winning agents tools to help rebuild their business and jumpstart this next era for the real estate industry,” says Mark Tepper, Senior Vice President of Sales & Marketing at HomeFinder.com.

The five winners of the 2012 Agent Makeover Sweepstakes will be flown to Chicago from September 12-14, 2012, where they will stay overnight in a luxurious hotel off of Chicago’s Magnificent Mile and receive expert coaching from key local industry leaders on the best real estate specific social media practices, SEO coaching, and online marketing techniques, including:

– How SEO is drastically changing the real estate landscape – How social media can make their business soar – Why Google is a crucial part of online marketing success – How agents can fully capitalize on this changing landscape

The winners will also undergo a full makeover to include hair and makeup styling and pampering at an esteemed Chicago salon, wardrobe consultation at a leading national department store, and a professional photo session to conclude the style makeover. A networking dinner will be held on the evening of September 13, 2012.

“Our Agent Makeover Sweepstakes will give the winning agents the opportunity to improve their business in a way that is fun and engaging, and to enjoy some rejuvenating time away in our hometown,” says Tepper. “When they return back to work, we hope they will take with them the valuable knowledge and tools to take their business to the next level.”

Founded over a decade ago, HomeFinder.com’s unique position in the industry provides unmatched resources, education, coaching and support to real estate professionals. As the website that excels in digital makeovers for real estate businesses, launching the Agent Makeover Sweepstakes is one of the ways that HomeFinder.com can give real estate agents and brokers the edge they need to help their business succeed.

Contestants may enter the contest twice: once by visiting www.homefinder.com/agentmakeover and once through www.Facebook.com/homefinderdotcom. Winners will be chosen on August 15, 2012 and contacted directly.

* *

*About HomeFinder.com*

HomeFinder.com is one of the fastest growing real estate websites in the U.S. attracting more than 3M monthly home shoppers with more than 3M property listings. HomeFinder.com provides simple and effective online advertising solutions such as Single Property Websites and enhanced listings to 20,000 agents, brokers and builders. HomeFinder.com has the combined strength and resources of a nationally branded site and a Network of 350 real estate sites across America, including the chicagotribune.com, azcentral.com and miamiherald.com. HomeFinder.com is owned jointly by three leading media companies, Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI) and Tribune Co., and is an affiliated company of Classified Ventures, LLC, which owns and operates three leading online businesses: Apartments.com, Cars.com and HomeGain.com.

Like Us on Facebook: www.facebook.com/homefinderdotcom Follow Us on Twitter: www.twitter.com/homefinder1 Pin Us: http://pinterest.com/homefindercom/ Google+1 Us: https://plus.google.com/117207383716356961791/posts Check out our blog: http://www.homefinder.com/news/opening-doors/

Audi, Chevrolet, and Volkswagen Rate Highest in Automotive Advertising ‘Best Practices’ With Messages of Efficiency and Innovation

*Phoenix Marketing International’s “Best Practices” Report: Innovation and Efficiency Coupled with Targeted Supplemental Communication*

DETROIT, May 10, 2012 — Phoenix Marketing International, a Honomichl Top-50 market research firm, has reported findings that reveal “best practices” in automotive advertising for all of 2011 across multiple vehicle segments and ad media types. The analysis was conducted using quantitative and qualitative data collected from over 148,000 evaluations of 750+ unique TV and Print ads.

The Phoenix monthly syndicated ad audit asks respondents to rate advertising spots on a variety of in-market and creative metrics. This “best practices” report determines which metrics and messaging elements resonate most effectively with their targets: luxury car and non-luxury car owners and purchase intenders. According to Phoenix’s findings, Innovation and Efficiency messaging prevails in many successful ads across the industry, and ads that are clear, believable, and informative perform well regardless of their audience. What then is the difference between a successful non-luxury car ad and a successful luxury car ad?

Phoenix analysts conclude that non-luxury respondents favor engaging ads that are humorous, clever, entertaining, and unique, while luxury respondents are more responsive to ads that have a serious tone, portray a brand they want to be associated with, and show an attractive vehicle. Non-luxury brands whose ads fared well with consumers in 2011 are Chevrolet and Volkswagen. Some of their top-performing spots included humorous scenarios with clear demonstrations of vehicle capabilities. The report also notes that while Efficiency messaging is effective in both the non-luxury and luxury segments, luxury ads with messaging on Fuel Economy often succeed when combined with messaging on Performance.

The “best practices” report also determines which messaging elements appeal most to non-luxury car owners and purchase intenders of different age groups (those under 40 and those 40 plus). Phoenix data shows that ads depicting alternative fuel vehicles and conveying the paradigm shift toward these vehicles tend to resonate more so with younger non-luxury car owners and purchase intenders. Conversely, ads with safety and quality messaging are more effective among those 40 or older. Additionally, the Phoenix report discusses the elements of a successful luxury car print ad. The top performer in this category is Audi, whose series of one-page ads successfully convey a blend of style and “intelligent engineering” in order to announce the launch of the redesigned A6 model.

The Automotive Practice of Phoenix Marketing International will be discussing this report in detail in a free webinar on May 23 at 11am ET. For information or to register please go to: http://www.phoenixmi.com/auto.

Phoenix measures advertising performance across five vehicle categories (non-luxury car, non-luxury cuv/suv, truck, luxury car, and luxury cuv/suv) and tracks the brand health of leading automotive companies in two segments (luxury and non-luxury). Data are collected monthly from 1800+ U.S. consumers who have recently purchased or are currently in the market for a new vehicle. Brands tracked for advertising and brand data include Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda, Mercedes, Mini, Mitsubishi, Nissan, Porsche, Ram, Range Rover, Saab, Scion, Subaru, Suzuki, Toyota, Volkswagen, and Volvo.

Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO

*Board Announces Settlement with Third Point LLC*

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Inc. (NASDAQ: YHOO) today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (“Third Point”) to settle its pending proxy contest related to the Company’s 2012 annual meeting of shareholders.

Mr. Amoroso replaces Roy Bostock, who has stepped down from his role as Non-Executive Chairman in order to accelerate the leadership transition for the new Board. Mr. Levinsohn replaces Scott Thompson, former Chief Executive Officer, who has left the Company.

Under the Board’s settlement agreement with Third Point, three Third Point nominees — Daniel S. Loeb, Harry J. Wilson, and Michael J. Wolf— will join the Yahoo! Board, effective May 16, 2012. Mr. Bostock, along with Patti Hart, VJ Joshi, Arthur Kern and Gary Wilson, all of whom previously disclosed their intentions not to stand for re-election, as well as Mr. Thompson, have decided to step down from the Board immediately.

As a part of the settlement agreement, Third Point, which owns an aggregate of 70,545,400 shares, or 5.8% of Yahoo! common stock, has agreed to withdraw its previous Board nominations for consideration at the annual meeting and vote its shares in support of Yahoo!’s nominees. Yahoo!’s slate of director nominees for election or re-election at the 2012 annual meeting of stockholders will now include Fred Amoroso, John Hayes, Peter Liguori, Thomas McInerney, Maynard Webb, Sue James, David Kenny, Brad Smith, Daniel S. Loeb, Harry J. Wilson and Michael J. Wolf.

As interim CEO, Mr. Levinsohn will manage the Company’s day-to-day operations with assistance from Yahoo!’s existing senior leadership team.

“The Board is pleased to announce these changes and the settlement with Third Point, and is confident that they will serve the best interests of our shareholders and further accelerate the substantial advances the Company has made operationally and organizationally since last August. The Board believes in the strength of the Company’s business and assets, and in the opportunities before us, and I am honored to work closely with my fellow directors and Ross to continue to drive Yahoo! forward,” said Fred Amoroso, Chairman of the Yahoo! Board of Directors.

Mr. Amoroso continued, “On behalf of the entire Board, I would also like to thank Patti, VJ, Arthur, Gary and, in particular, Roy, for their dedicated long-term service and contributions to the Board and Yahoo!.”

Third Point Chief Executive Officer Daniel S. Loeb stated: “Harry, Michael and I are delighted to join the Yahoo! Board and work collaboratively with our fellow directors to foster a culture of leadership dedicated to innovation, excellence in corporate governance, and responsiveness to users, advertisers and partners. We are confident this Board will benefit from shareholder representation, and we are committed to working with new leadership to unlock Yahoo!’s significant potential and value.”

Third Point Director Nominee Jeff Zucker stated: “I have been supportive of Third Point’s efforts since Daniel asked me to join the slate. When I became aware of Yahoo!’s offer of three board seats to Third Point, I approached Daniel and let him know that I would be happy to step aside to quickly facilitate a settlement. I believe that it is in Yahoo!’s best interests to avoid a prolonged proxy fight and have new board members immediately to help move the company forward. While there is clearly much work to be done, this is the right combination of talented executives to do just that.”

*About Yahoo!*

Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net ) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com ).

*About Third Point LLC*

About Third Point LLC: Third Point is an investment firm headquartered in New York, managing $9.0 billion in assets, including a London Stock Exchange listed closed-end fund. Founded in 1995, Third Point follows an event-driven approach to investing globally.

*Forward-Looking Statements*

This press release contains forward-looking statements concerning such matters as Yahoo!’s new directors and strategic activities and plans. Risks and uncertainties may cause actual results to differ materially from the results predicted. The potential risks and uncertainties include, among others, the impact of management and organizational changes; the implementation and results of any strategic plans as well as Yahoo!’s ongoing strategic and cost initiatives; Yahoo!’s ability to compete with new or existing competitors; reduction in spending by, or loss of, advertising customers; risks related to Yahoo!’s regulatory environment; interruptions or delays in the provision of Yahoo!’s services; security breaches; acceptance by users of new products and services; risks related to joint ventures and the integration of acquisitions; risks related to Yahoo!’s international operations; failure to manage growth and diversification; adverse results in litigation, including intellectual property infringement claims and recent derivative and class actions; Yahoo!’s ability to protect its intellectual property and the value of its brands; dependence on key personnel; dependence on third parties for technology, services, content, and distribution; general economic conditions and changes in economic conditions; transition and implementation risks associated with the Search Agreement with Microsoft Corporation; and risks that the benefits of the Framework Agreement Yahoo! entered into with Alibaba Group, Softbank Corporation and certain other parties regarding Alipay may not be realized. All information set forth in this press release is as of May 13, 2012. Yahoo! does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances. More information about potential factors that could affect Yahoo!’s business and financial results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Yahoo!’s Annual Report on Form 10-K for the fiscal year ended December 31, 2011, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2012, which are on file with the Securities and Exchange Commission (“SEC”) and available at the SEC’s website at www.sec.gov .

*Important Additional Information*

Yahoo! has filed a preliminary proxy statement with the Securities and Exchange Commission (the “SEC”) and will be filing a definitive proxy statement with the SEC in connection with the solicitation of proxies for its 2012 annual meeting of shareholders. Shareholders are strongly advised to read Yahoo!’s 2012 definitive proxy statement (including any amendments or supplements thereto) when it becomes available because it will contain important information. Shareholders will be able to obtain copies of Yahoo!’s 2012 proxy statement, any amendments or supplements to the proxy statement, and other documents filed by Yahoo! with the SEC in connection with its 2012 annual meeting of shareholders for no charge at the SEC’s website at www.sec.gov. Copies of the proxy materials may also be requested from Yahoo!’s proxy solicitor, Innisfree M&A Incorporated, by telephone at (877) 750-9499 (toll-free) or by email at info@innisfreema.com. Yahoo!, its directors, executive officers and certain employees are deemed participants in the solicitation of proxies from shareholders in connection with Yahoo!’s 2012 annual meeting of shareholders. Information regarding Yahoo!’s directors, executive officers and other persons who, under rules of theSEC, are considered participants in the solicitation of proxies for the 2012 annual meeting of shareholders, including their respective interests by security holdings or otherwise, is set forth in the preliminary proxy statement Yahoo! filed with the SEC on April 27, 2012 and will be set forth in the definitive proxy statement for Yahoo!’s 2012 annual meeting of shareholders when it is filed with the SEC.