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*New Research Helps Consumers Identify Women-Friendly Dealerships ***

*Hollywood, FL — February 8, 2012* – WomenCertified®, the voice of the female consumer has announced the list of *WomenCertified Top Dealerships for Outstanding Customer Experience* * for 2011.** *

This list, which is the first in an annual series, identifies the country’s top auto dealerships based on female customer satisfaction and women’s reported preferences during their car buying, leasing and service experiences. Categories factored for being named to the list include: cleanliness, quality of the sales experience, women’s propensity to refer that dealership, and more.

The list is determined through detailed surveys of dealers’ female customers. Dealerships are scored against the WomenCertified Sales and Service Satisfaction Index, which is based on a joint customer satisfaction study with the Wharton School of Business. To make the list, survey results must show that 9 out of 10 women would recommend the dealership to others.

“Car buying is often viewed as a male-dominated activity,” said Delia Passi, CEO and Founder of WomenCertified, and former publisher of *Working Women* and *Working Mother* magazines. “but women not only buy 51% of vehicles today, they also influence 96% of vehicle purchases for their families. Our goal is to identify and reward the dealerships that meet and exceed women’s expectations for the car buying process and encourage the industry to better serve their needs.”

“Our study with the Wharton School showed that *when you meet the expectations of women, you exceed those of men*. This study clearly found that women set the standard for customer service. The top dealerships we’ve identified understand that meeting this standard is good business – both for the dealership and for the customer. The Women’s Choice Award is a win-win,” said Passi.

The Top Dealerships for Outstanding Customer Experience by WomenCertified) can be viewed by state and in Canada at http://www.womencertified.com/consumer/top_dealerships.aspx.

*ABOUT WOMENCERTIFIED®*

WomenCertified®, the voice of female consumers, awards businesses and brands of choice among women with the Women’s Choice Award. WomenCertified represents the collective voice of women so they can help each other identify businesses that deserve our loyalty and referrals. The Award is based on consumer surveys, as well as research conducted in partnership with the Wharton School of the University of Pennsylvaniaon what drives the consumer experience for women vs. men, which led to the development of the Female Consumer Satisfaction Index. Visit www.womencertified.com.