Automotive mobile-marketing and technology provider Gumiyo has launched a new “Mobile Ready” initiative. Aimed at retail automotive-advertising agencies, automotive-content providers, and CRM companies, the program creates a mobile solutions professional group and certification process that designates members as “ready to meet the mobile marketing needs of their dealer clients.”
The program includes industry reports on the state of mobile marketing’s impact on the automotive industry; technology training; access to a knowledge base of information on companies and agencies; and access to forum participation.
Gumiyo’s Mobile Marketplace platform is a turnkey platform that helps businesses enter the mobile space. Offerings include SMS and the mobile Web.