EBay is launching an International Ad Division which will allow advertisers and ad agencies to make multinational buys and run campaigns in multiple countries across EBay’s sites.
An international sales team will be based in London, led by Philip Rinn, who is currently bizdev director for EBay-owned Shopping.com. Back-end operations will be based in Bern, Switzerland.
There’s more information at EBayAdvertising.com. Christian Kunz, EBay’s head of international advertising, told ClickZ News that EBay is in discussions with several “big global brands” interested in cross-territorial campaigning.