Real estate Web site Zillow.com and its consortium of 11 newspaper companies today announced that it has formed what it calls the “nation’s largest online real estate advertising network” reaching more than 63 million unique visitors a month.

The Zillow Advertising Network is an extension of the Zillow Newspaper Consortium formed last fall with 282 major newspapers nationwide.

Under the agreement, sales teams for both Zillow and Zillow Newspaper Consortium members will offer each other’s premium advertising inventory to their respective client bases. Local newspaper advertisers will be able to reach Zillow’s national audience of more than five million unique visitors per month while Zillow advertisers gain access to the local audience visiting real estate
sections of the newspapers’ Web sites.

The new Zillow Advertising Network extends a partnership with 11 major newspaper publishing companies announced in November 2007, which enables local real estate classified advertisers to also purchase featured listings and open house advertisements on Zillow. The newspaper companies participating in the ad network include Hearst Newspapers; Lee Enterprises; Media General; MediaNews Group; Morris Communications Company; Philadelphia Media Holdings; and The E.W. Scripps Company.

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