Credit crisis taking a bite: analysts forecast lower ad revenue

10 Oct 2008

Two days ago we cited a glowing report from the Interactive Advertising Bureau on ad spend for the first half of 2008. Now the gloom and doom is starting to sink in. Several analysts are lowering their estimates for online ad revenues ahead of the Q3 earning report period, according to PaidContent.

The good news (sort of): offline looks worse than online and indeed some Web-based

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joe michaud