The company that produces NORAS, the National Online Recruitment Advertising Survey, in the U.K., has a new owner.
Giles Guest, formerly managing director of the software company 4Mat, and Taylor Guest, a Web 2.0 consultancy, bought Enhance Media, a recruitment advertising and training agency.
Tim Elkington and Alastair Cartwright, who launched Enhance Media in 2001, will be staying with the company for at least a year, according to Ri5, a U.K. Web site.
Terms of the deal were not disclosed.
“I know that many [recruitment advertising] clients are looking at ways of cutting their spend, and also justifying that spend,” Guest told Ri5. “This is pushing more and more business online, all of which is good news for us. So, from the online perspective, I think it’s a very good time to be buying.”
NORAS will cover 32 participating recruitment sites, and about 70 others, in 2009. In 2008, 25 recruitment sites participated.