Index shows ad rates falling, but is it representative?

21 Oct 2008

PubMatic, which positions itself in the ecosphere of pubishers and ad networks as a resource for optimizing online ad value, has launched an new index tracking cost-per-thousand average rates for online advertising. The report says online ad prices declined overall this past year by 27%.

"Small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but

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