Sweden’s EBay-owned Tradera reduces prices to stay No. 1

21 Oct 2008

The goal to stay the No. 1 auction Web site in Sweden was the reason EBay-owned Tradera.com recently reduced the auction fees. At the same time, the format of the site and the infrastructure of banners were changed in order to attract more commercial advertisers to the site.


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Linda Karlsson

Linda Karlsson joined the AIM Group in 2008 as a writer / analyst for the European market. She has a background in politics, IT and public relations. Since 2008, her focus has been on freelance writing and translating. She is a Swedish journalist and PR consultant with a master’s degree of political science at the University of Uppsala. In 2001, she chose Germany to become her place of residence and work. Based in Munich, she covers the classified markets of Scandinavia for Classified Intelligence Report.