Digital signage makes a moving (geo)target

24 Oct 2008

Geotargeting of advertising (and news) makes a lot of sense. Where’s the nearest hospital? Or pizza parlor? Or what retailers are new in a neighborhood, or are trying to grow there? Geotargeted ads --- especially those combined with dayparting --- can be remarkably effective in reaching the right audience. Soon, they may be  co

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bruce oren