Yahoo upgrades geo-targeting

28 Oct 2008

Yahoo has upgraded how it geo-targets ads to Web surfers. Geo-targeting at Yahoo had been based on “Designated Marketing Areas” determined by Nielsen Media Research. Currently in beta, the new Yahoo system will be making better use of IP addresses combined with search queries and Zip codes to determine where users are and which ads to serve them.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.