Sensis working with Google – and the world keep turning

10 Nov 2008

Sensis and Google in the same room. Who’d have believed it? It was only three years ago that Sol Trujillo, CEO of the big Australian telco Telstra (Sensis’ parent), announced that Sensis would be big in search. “Google, schmoogle” he said. You can read our report of the time – CIR 6.22, Dec. 12, 2005 – which also includes some other unfulfilled Sensis ambitions here.


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Ross Hoddinott

Ross Hoddinott is AIM Group director (interim) for Australia, New Zealand and Asia. He has a media background of more than 25 years. He served as planning director for Edward H. O'Brien (Yellow Pages), overseeing corporate and product development, and as research and marketing director with TMP Worldwide, parent company of He lives in Sydney, Australia