Sensis and Google in the same room. Who’d have believed it? It was only three years ago that Sol Trujillo, CEO of the big Australian telco Telstra (Sensis’ parent), announced that Sensis would be big in search. “Google, schmoogle” he said. You can read our report of the time – CIR 6.22, Dec. 12, 2005 – which also includes some other unfulfilled Sensis ambitions here.


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