Blogs trump social networks in purchase decisions
11 Nov 2008
You’re in the market for a new computer or camera or pair of pants. Who do you trust? Facebook likes to trumpet the value of "trusted referrals"—endorsements from your friends - but the real buzz is still from the blogosphere.
A new study from Jupiter Research found that half of all those surveyed who identify as "blog readers" (that is, people who read more than one blo