Blogs trump social networks in purchase decisions

11 Nov 2008

You’re in the market for a new computer or camera or pair of pants. Who do you trust? Facebook likes to trumpet the value of “trusted referrals”—endorsements from your friends – but the real buzz is still from the blogosphere.

A new study from Jupiter Research found that half of all those surveyed who identify as “blog readers” (that is, people who read more than one blo

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.