Cars.com, CareerBuilder in Super Bowl

11 Nov 2008

Despite a slumping automotive sector, business is good at Cars.com. It must be. The company is buying a 60-second spot in the second quarter of Super Bowl XLIII, the most expensive commercial airtime on broadcast TV.

It’s the second consecutive Super Bowl appearance for Cars.com. Last year, Cars.com used last year’s game to kick off an estimated $200 million “Confidence Comes Standard” m

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Jim Townsend