Yang warns of effects of recession on performance-based ads

12 Nov 2008

Yahoo CEO Jerry Yang says that while performance-based advertising remains a high-growth area, it’s unknown what long-term effects the current economic downturn will have on that segment of the advertising industry — mostly because there are no historical indicators to watch. 

“We are looking at an extraordinary environment,” he told attendees at London’s Intractive Advertising Bur

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Jim Townsend