How Yahoo’s woes really started in 2001by Brian Blumin Uncategorized19 Nov 2008David Kaplan at PaidContent.org analyzes the aftermath of Jerry Yang’s decision to relinquish the helm at Yahoo and provides insight into how Yahoo got into its mess in the first place. Kaplan spoke to Rob Norman, CEO of GroupM, who blamed Yahoo’s problems on its attempt to compete head-to-head with the entertainment industry. The hiring of Terry Semel in 2001, who came Access the full article now If you are a current client please log in below. Username Password Share Building Salesdavid kaplangroupmlloyd braunpaidcontentrob normanStrategyterry semelyahoo Brian BlumBrian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.