Interactive Local Media: ‘The next set of winners’

19 Nov 2008

SANTA CLARA, Calif. — At the BIA Kelsey Group “Interactive Local Media” conference, Kelsey’s Matt Booth said “Uncertainty is the fertile ground of the next set of winners.”

In local advertising and small and medium businesses, what are those prospective winners?

Booth’s answers:

– Advertising will have to have immediacy, with no latency

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bruce oren