Yelp not just for restaurant reviews by Brian Blum in Marketplace 20 Nov 2008 Yelp is often dismissed as a bar and restaurant site for recent college grads in San Francisco. But, according to new stats released by the company, only 45 percent of reviews on the site are for restaurant, the arts or nightlife. The rest? 23 percent are for shopping, eight percent of reviews are for beauty and fitness, seven per This article is only available to AIM Group clients. Please subscribe now or log in to view. Share yelp Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.