Gannett’s Lundquist: going local to national with niche

21 Nov 2008

We asked Peter Lundquist, Gannett’s Vice President Product Development & Deployment, about the MomsLikeMe rollout, and how the strategy fits into Gannett’s vision.

CIR:  Why go after the moms category, and what’s the potential?
 PL: Every marketer knows that moms are one of the most important consumer segments based on buying power and influence.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.