Gannett’s Lundquist: going local to national with niche
21 Nov 2008
We asked Peter Lundquist, Gannett’s Vice President Product Development & Deployment, about the MomsLikeMe rollout, and how the strategy fits into Gannett’s vision.
CIR: Why go after the moms category, and what’s the potential?
PL: Every marketer knows that moms are one of the most important consumer segments based on buying power and influence.