The mom phenom: Learning to sell audiences, not products

21 Nov 2008

By Joe Michaud

Whether running their kids to the soccer game, or running for vice president of the United States, moms have been getting a lot of media attention recently.


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One kind of attention is on the product side, where media companies have been accelerating

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.