The mom phenom: Learning to sell audiences, not products by Brian Blum in Marketplace 21 Nov 2008 By Joe Michaud Whether running their kids to the soccer game, or running for vice president of the United States, moms have been getting a lot of media attention recently. .. This content is available free to Classified Intelligence Report clients. One kind of attention is on the product side, where media companies have been accelerating This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Building SalescafemomscincymomsCIRClients Onlygannettgogo mommamom centralmomlogicmomslikemepeter lundquistscrippsstacy debroffStrategy Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.