What makes moms niche unique? Loyalty, for one

21 Nov 2008

By Linda Karlsson

We spoke Peter Scheffer, CEO at Sweden’s second-largest parent-community site Alltforforaldrar.se(everything for parents) about parents and especially mothers becoming more and more an online target group.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.