AdBrite switching from CPI to CPC

25 Nov 2008

Online display advertising vendor AdBrite is switching from cost-per-impression to cost-per-click as a way of combating the economic downturn.

It seems that display ads are faring the worst as ad budgets are cut. Indeed, CEO Iggy Fanlo says advertisers are fleeing to performance-based ads whose effectiveness is easier to measure.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.