Car sales down, online ads up
25 Nov 2008
Good news from Detroit…sort of. Car sales are down but online advertising is up. A study by Nielsen Online AdRelevance said that online ad spending by the auto industry in the first half of 2008 was up 45 percent over 2007, excluding paid search and online video.
EMarketer estimates that online ad spending by automakers will nearly double by 2012 to $5.61 billion, up from $2.9