A new Italian auction and marketplace Web site has launched. AZannunci has a minimalist Craigslist look and feel but has its sights set on EBay.

AZannunci knows that competing with EBay in Europe will be a tough sell. Company spokesperson Joanne Pedrini feels the site’s formats (including video), the ability to attach documents and images, and better search functionality may make a difference. We’ll wait and see.

AZannunci launched with 2,700 separate categories in which ads and auctions can be placed.