Barring the unforeseen — say, a mob of torch- and pitchfork-wielding villagers — a new, improved Monster is set to rise off the operating table on Saturday morning.
What the new Monster will look like has been somewhat of a closely guarded secret. Monster obviously doesn’t want leaks to steal its thunder, especially as it has put its 2009 marketing money on this new horse. (Totally switched analogies on you.)
CEO Sal Iannuzzi told investors back in October that it would be an “almost 100 percent rebuild” of the current platform.
This much is surmised: It’s supposed to be job-seeker centric, a warm, fuzzy place to not only find your next job but manage your career. So when your next job can’t be found (probable in this climate), the new Monster will suggest alternative career choices, based on your skills.
We interpret that from a sales piece that’s been floating about for a while: “Our new Career Management applications will enable Seekers to research alternative career opportunities, empowering them with valuable knowledge about their current careers, related positions, and potential next steps,” the PDF brochure reads. “They will be able to explore new career paths of interest, illuminating the different avenues they can take to reach their goals and make informed decisions about how to get there.
“Lastly, they will be able to benchmark themselves against others in the market and position themselves effectively to take the next step in their career journeys.”
Hmm. Intriguing. We won’t know what it means to “benchmark themselves” until we see it in action.
Monster is also promising a streamlined registration process that takes “50 percent less time” to sign up. Thank goodness. The current process is excruciating.
And in the pitch to recruiters, Monster said it’s made these changes ” to grow the audience it presents to you, including Seekers who aren’t actively looking for a job — until they see yours.”
The sales piece touts improvements in recruiters’ tools, using adjectives that include “streamlined,” “powerful” and “intuitive.” It might make it easier for employers to post job listings to Monster’s Career Ad Network, basically a search-marketing vehicle across a network of participating sites.
Monster is touting a philosophy of “Life Improvement” as a brand strategy. “This new philosophy is a strategic and powerful approach to managing your human capital sourcing needs,” the sales piece concludes. In fact, if you look at Monster’s “About” page it already carries through the Life Improvement theme.
Unclear is whether at launch Monster will roll in the search-matching technology it acquired when it bought Trovix.com for $72.5 million last July. In a November interview with blogger Joel Cheesman, Monster VP Eric Winegardner said that wouldn’t occur until later 2009 — which Cheesman regarded as a risky move.
We’ll see on Saturday, we suppose.