The weekly classified car magazine Exchange & Mart in the U.K. is ceasing publication of its print edition in February and will continue as an online only publication. The company, which is owned by regional newspaper publisher Newsquest, may lay off as many as 80 staffers.

Newsquest bought Exchange & Mart in September 2005 from United Business Media as part of a £50.25 million deal that also included Auto Exchange. Newsquest is owned by Gannett.

The Web site, is the tenth most popular automotive classified website in the UK according to Hitwise. Two years ago it was the eighth most popular lagging behind market leader Auto Trader.

Exchange & Mart had a circulation of 21,754. Advertising rates for individuals start at £5 and reach an audience of nearly one million, a year on year growth of 21 percent.

The Web site lists over 124,000 used cars.

Here’s Hitwise’s top ten automotive classifieds in the U.K. for the month of December 2008:

   1. Auto Trader UK,, 37.52 percent
   2. EBay Motors UK,, 18.07 percent
   3. MSN Cars UK,, 3.49 percent
   4. Parker’s,, 3.05 percent
   5. EBay Motors,, 2.96 percent
   6. MCN,, 1.66 percent
   7.,, 1.55 percent
   8. Car and Classic UK,, 1.40 percent
   9. Trovit Cars,, 1.33 percent
  10. Auto Exchange & Mart,, 1.20 percent