While America awaits the Super Bowl to see which advertisers are still splashing out the big bucks, Canada’s Workopolis is flooding print, online and radio with new creative. Thanks to its ownership by Torstar and Gesca, and its trailing contract with The Globe and Mail, full-color, full-page advertisements are appearing daily and impactful ads are ubiquitous for this surfer and news-radio listener. No sign, at least yet, of rivals Monster, CareerBuilder or Working.ca — the three competitors whose combined “unique Canadian job searches,” as trumpeted in the print ad, are fewer than those at Workopolis. (That’s Workopolis president Pat Sullivan’s smiling face in the middle of the ad below.)

Workopolis ad


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