Cobalt’s Dealix division has re-launched its Usedcars.com site. The site is highlighting its relationship with Kelley Blue Book for dealer price comparisons.

New features include:

— Identification of the “Best Values” in each market – based on the difference between the dealer’s posted price for the vehicle and the Blue Book Suggested Retail Value.

— A Dealer Spotlight section that showcases specific vehicles within a dealers’ inventory.

— Highlighted presentation of the “most popular” vehicles based on 24-hour visitor activity.

— New search parameters including mileage per gallon, passenger and cargo capacity, and fuel type.

Dealix GM Anna Zornosa, not surprsingly, pegged the redesign to the tough economic climate. “In these times, our customers – auto dealers – need to sell as many cars as possible as quickly as possible,” she said.

Pricing for participation in the Dealix Usedcars.com program is based on a pay-for-performance model.

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