The advertisement of properties in Norway on classifieds sites like, and has been for real estate agents only. Private sellers have been excluded without exceptions – until now. Norwegian authorities have had a problem for quite some time with property owners having to pay high prices for an agent to advertise their properties online. By allowing private sellers to advertise their objects on the online portals themselves, the Norwegian Consumer Council now hopes to “blow life into a slumbering market.”


“Stopping house owners from advertising themselves in the most important advertisement medium of all (Internet) has made the property market work in a suboptimal way, which hurts the consumers,” consultant Jarle Vinje at the Norwegian Consumer Council said.


The lack of solid argument from the property Web sites of why private sellers shouldn’t be allowed has convinced the Consumer Council of the new regulation.

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