Did the Super Bowl spots pay off?

02 Feb 2009

Was it worth it?

Amid the worst recession in recent memory, a trio of classifieds brands – Monster.com, Careerbuilder.com and Cars.com – coughed up a draining $3 million per 30-second TV spots in this year’s Super Bowl. And then there was Ladders.com, which managed to sneak in during the less pricey post-game segment, surely benefiting from what was a close, suspen

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Jim Townsend