The Globe and Mail, Canada’s leading national newspaper, has launched a new used-car online vertical, called AutoHound. It’s powered by Boost Motor Group, an inventory-management company. The launch received a full page in the newspaper, but zero prominence on its website. Users have to first find the tiny ‘autos’ link, then scroll down to the AutoHound section of GlobeAuto. Meanwhile, over at — the sister television network owned by CTVGlobemedia — there’s no AutoHound to be found in Looks like the internal brand confusion (or power struggle?) continues, a too-familiar scenario for traditional media companies. AutoHound joins a crowded landscape in Canada, chasing market leader and joining,,,…not to mention Kijiji and EBay. The dailies continue to devote vast swaths of space to car dealers’ used inventory in an expensive attempt to retain their display linage.

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