Marktplaats moves up in advertising chain

06 Feb 2009

With a sophisticated new ad-serving system, Ebay-owned Marktplaats is looking to commit top-line brands and retailers.

Google Adwords has been thrown out and the door is closed for affiliate programs. For advertisers and  the development of Marktplaats´advertising system one word is now key: targeting.

To show ads based on lifestyle, Marktplaats already works

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Jim Townsend