Fish4’s portal has inked a promotional partnership with men’s lifestyle portal in the U.K. The deal runs until mid-February and gives visitors a chance to win £500 of new clothes – presumably to look spiffier during job interviews.

The FHM home page links to Fish4 with the job site running FHM ads and a newsletter on its site.

Fish4 upgraded its jobs, homes, cars and travel sub-portals last year which resulted in a 15 percent increase in traffic. The new promotion aims to boost visitors even more.

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