JP Morgan: UGC needs new model revenue generators

14 Feb 2009

JP Morgan’s January 2009 Nothing But Net investment guide includes some salient points about user-generated content as a business proposition:

We think revenue at social networks will need to come from sources other than display advertising. We see several possibilities, not all of which can apply to each network:

• More performance-based advertising models, such as

Access the full article now

If you are a current client please log in below.


Jim Townsend