Generalist job board Jobsite.co.uk is extending its aggressive TV, print and online advertising campaign from last year with a cover-wrap in the popular newspaper Metro. Metro has 1.7 million readers across London and the South East of the U.K.
According to Recruitment International, the cover-wrap encourages readers to make their own news by getting a new job through uploading their resume to Jobsite. By featuring the logos of leading companies and recruitment agencies that are currently advertising on Jobsite, it provides reassurance to workers that if they’re looking for a new job, Jobsite is the place to visit.
Keith Potts, CEO of Jobsite, comments: “The Metro is the most popular newspaper with commuters across London and the South East, reaching almost 2 million readers, so we’re ecstatic to be promoting Jobsite across both the front and back cover. This takeover enables us to reiterate our ad campaign message that we’ll do the hard work for jobhunters by searching through over 9,000 new jobs everyday to find them the right one.”