It’s not huge yet, but traffic to U.K. property site grew 50 percent in January compared with the previous month. Visits to the site – which aggregates some 26 million listings – now stand at 972,802 according to the company.
The company also reports that unique users were also up – 43 per cent – with page views showing a 64 percent increase.

Zoopla launched a year ago and is now in the top 5 visited U.K. property Web sites.

In addition to property search, Zoopla seems to be taking a page out of Zillow’s playbook including a “Make Me Move” feature dubbed “Tempt Me,” and a Q&A section.