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Brian O’Kelly is the newest market partner for AutoUpLinkUSA, which makes inventory data and vehicle image acquisition software. O’Kelly opens up the Seattle market for company, its 8th new market in the last 12 months. AutoUpLinkUSA now services auto retailers in 37 states. There are 1,400 AutoUpLinkUSA dealership customers.

O’Kelly founded CheckMedia, publisher of the Spanish-language car shopper El Carro and Web site Carrazo.com.

AutoUpLinkUSA’s software helps dealers create vehicle listings that appear on Cars.com, EBay, Autotrader.com, Carsoup, Craigslist, Vast.com, and Google, among others.