Study: Social networks best for ads

02 Mar 2009

The prevailing wisdom is that social networks are poor advertising vehicles. New research suggests otherwise. According to a study conducted by Addvantage Media in the U.K., 57 percent of users rarely or never pay attention to Web ads. And just 12 percent of vi

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.