Gen Y-ers ignore ads on social networks but join fan pages

04 Mar 2009

Most Gen Y consumers look at ads on social networks. But they then ignore them.

A new study from The Participatory Marketing Network and the Lubin School of Business' Interactive and Direct Marketing Lab at Pace University found that 84 percent of young consumers notice ad

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.