Outbound callers? Right attitude over sales skills
11 Mar 2009
LAS VEGAS --- Hiring new sales reps for outbound telephone sales? Hire for attitude, not for skills.
That was the advice from Peter Ockerbloom, VP of display advertising at the Boston Globe, who has radically reshaped his sales teams during the past year (and cut 19 positions), said he hired three new people as outbound sales reps. "We figured we could train them if they had the right at