Google adds new behavioral targeting functionality

12 Mar 2009

Why did Google just give users the ability to opt-out of ads they see? In order to provide a more consumer-friendly face to a bold new jump forward in functionality announced this week for its nascent display ad network.

Google says that it will now offer "interest-based targeting," which lets advertiser

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.